How Do You Communicate with Collectors, Colleagues and Fans?
First a BIG announcement….
I just got the email about being juried into the 2014 Easels in Frederick Plein Air Competition! Juror Scott Christensen chose me and 29 other talented artists to compete!..you can check it out here: http://nukespeak.org/
Now on to the big question…how do you communicate? Some….all of the time….or never?????
I get it….you might think…..I’m busy…I want to be in my studio not in front of a computer….and communicating with a list can be scary. What if they don’t like me? What if I say the wrong thing? My images of my work aren’t good enough? I don’t want people to think I am trying to be salesy or pushy!!!!!
I understand…but here’s the deal we all go through this..and the only way to work through the fear, take the next step, and build up your art is to feel the fear and do it anyways! Recently I have been going through the same thing….I am deep in interview mode here……so far this week I have interviewed 5 artistic experts for my upcoming FREE summit. Just to drop a few names like Camille Przewodek, Linda Fisler and Cory Huff……and this week my schedule is packed with even more! What a thrilling time in my life to connect with truly outstanding artistic colleagues.
But honestly I have been back and forth about emailing you because of my deep interview work and introspection of my current lessons in my life. I am exhausted and busy as all get out…..but it made me think….how many of you keep in touch with your collectors, fans, peers, and colleagues with a newsletter on a regular basis? Do you keep the relationship going, nurture it, make it something to keep connections and contacts?
The #1 mistake that I see artists making is that they don’t keep up with potential clients, students, and collectors enough. They may just post a finished piece of work and hope that someone buys it…no build up…no glimpse into the studio, or hints to what is happening next. A twice monthly newsletter or once a month newsletter is a must if you want your art business to POP this year! People want to know what you are up to…in your studio, in your classes, in life in general. They want that connection…not just a random email every once in a while.
You can include videos of your work, images, a blog about the stages your work goes through, what you are teaching, when your classes open, and so much more. People want to see you, hear you and build a relationship with you.
If you don’t have a newsletter make this a must do action step this week. You can check out different services such as Aweber, Mail Chimp, or Constant Contact. Look at them all and see what would be a good fit for you. Carve out 15 minutes to write up a quick email…put in a few pics and hit send.
Never underestimate the power of a good newsletter and how it can propel your business.
Not sure where to start? Want to grow your artistic business but you are afraid or not sure of what to write or how to get started? I have 1 FREE 1:1 opening for the next 2 weeks…just you and me on the phone for 45 minutes getting you clear on your action steps for you and your art. Just email me firstname.lastname@example.org to get on my calendar.
Stay tuned for more info about the interview series coming up!